What is a data pipeline?

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We refer to a "data pipeline" as a combination of:

  • Raw data feeds (from Google Analytics or other APIs)
  • A data warehouse (we prefer BigQuery)
  • SQL data models (written in dbt) that run the necessarily analysis in your warehouse
  • Data visualizations, that read the modeled data in your warehouse

The pipeline encompasses this entire ecosystem, from raw data through to visualizations.