Learn how the Lazy Way is used in the real world, in case studies with friends like SEO expert Ryan Stewart and growth marketer Kev Kaye. Also included are two ways for you to get up and running with your own Cupcake data analysis: 1. A worksheet for mapping out your own Cupcake analysis project 2. Access to the entire CIFL vault of spreadsheet templates on Trello This is where the rubber meets the road, for adding the Lazy Way to your daily workflow.